The referenced article provides 3 great immediate Account Based Marketing stop tips. Transitioning from conventional to Account Based Marketing means you have to stop the old approach. These 3 ABM stop tips will likely help as they reference the real experience of Pramata and their B2B marketing efforts.
Despite Pramata’s robust marketing program, these critical decision-makers were unaware that a solution like Pramata’s even existed. Pramata took a step back, focusing only on their high-level buyers and communicating a highly personalized message. As a result, they achieved more leads, more pipeline, and faster time to close. Specifically, the company saw a 60 percent reduction in customer acquisition cost compared to traditional inbound, and a 32 percent reduction in average deal time.