Get customer qualified and segmented leads
with actionable intelligence
Koalafy Assessments generates leads that conform to
your existing demand generation system
Koalafy Assessments generate leads that dovetail into your existing demand generation system
Watch Our Video Tour of Koalafy Assessments
Build Relationships
When asking for email and other information in exchange for content you fail to build rapport. Contrast that with a Koalafy Assessment where prospects focus on their situation and needs. Then you provide the perfect tailored content.
Move from being a pain in the butt to a valuable source of tailored information!
Improved Information
For You & Them
Get real email addresses and real prospect data. This happens all because the Assessment taker wants their customized results. This is no longer just about content – it’s about customized content based upon a self Assessment.
Immediate Appropriate Action
You have their answers so now you can take action that meets their needs. Tailor nurture campaigns, regulate responses, customize messaging, and more – all based upon their answers.
Matching delivers sales and marketing that meet the prospects needs and desires.
Build Persuasion & Rapport
Provide value before asking for contact information builds rapport (persuasion). That’s the Koalafy Assessments value for value method (V4V). This approach is the opposite of the one dimensional non engaging monlogue method of trading content (C4C) for contacts (think landing page
with a form)
Self Qualified Leads Equals Accelerated Sales
How about this novel idea? Use your qualifying questions and let prospects tell you if they are qualified. Now you can immediately identify where a prospect is in the buyers journey and take appropriate action. Prospects are segmented based upon unfiltered self assessments.
Get Key Prospect Data For Rapid & Precise Response
Know immediately who to nurture and what kind of nurture they should receive. This is versus those who should go directly to sales. Think about how this kind of knowledge can greatly accelerate your lead generation system. An added bonus is how it will improve your relationships with the sales team.
Compress Buyer's Journey
Design assessment questions properly and deliver content to assist prospects’ understanding of their specific needs and requirements. This “in-line” education accelerates and compresses your sales funnel and buyer’s journey.
Obtain Big Data Intelligence
Collect vital information to build big data-like intelligence. Prospect and customer intelligence is the holy grail of increasing sales. Now you’ll have a wealth of knowledge for refined marketing efforts as well as individual sales and marketing personalization. Talk about powerful!
Finally Web 2.0 Promise Fulfilled
Engagement is what it’s all about. The landing page along with content deliver and form fill just doesn’t cut it. With Koalafy Assessment you deliver customized results that engage a customer fully in their challenges and needs. The result is the delivery of custom content to them as you become more informed about the prospect.
Huge win for you and them!
SIMPLE PROCESS
1. Ask qualifying questions
2. Provide valued content matched to prospects responses
3. Obtain segregated, self qualified and actionable leads
(plus valuable data)
SIMPLE PROCESS
1. Ask qualifying questions
2. Provide valued content matched to prospects responses
3. Obtain segregated, self qualified and actionable leads (plus valuable data)
Provide Content that Matches Assessment Results
&
Align Your Content To Your Funnel
There’s no need to wait months, do extensive nurture campaigns, call prospects, and more all to to determine prospects are viable customers.
Treat prospects the way they want to be treated.
Match Content to Assessment Results
&
Align Your Content To Your Funnel
There’s no need to wait months, do extensive nurture campaigns, call prospects, and more all to to determine prospects are viable customers.
Treat prospects the way they want to be treated.
%
Companies that do lead scoring "right" have 192% higher average lead qualification rate.
%
Of marketers list brand engagement as one objective best supported by content marketing.
%
65% of marketers find generating traffic and leads is top marketing challenges
%
Proving the ROI of our marketing activities top company's marketing challenges
A Few Core Features
Embed Assessment If You Wish
Put Koalafy Assessments anywhere you’d like or even use our hosting. It’s your choice.
Multiple Koalafy Assessments
Use multiple assessments for as many purposes as you want.
Score Answers
Have as many answers to questions as you’d like and score them in a flexible method.
Moving into Beast Mode!
How creative can you be in utilization Koalafy Assessments?
Powerful Database Enrichment
Actionable Intelligence
Route your prospects to the right individuals for action all based upon scored results.
Flexible Segmenting of Results
You Ready? Let’s Get Started!
Koalafy Assessments To the Rescue!
Custom Content Delivery
Segregated leads and segregated results all based upon THEIR answers to YOUR questions.
The information you need to deliver truly valuable personalization.
Now you can provide customized content to move prospects to customers.
Fulfilling the Promise of Inbound Content Marketing
Deliver truly customized value to prospects based upon their specific needs. Create highly actionable feedback results that prospects will appreciate. That immediate goodwill is something that’s hard to purchase.
This really was the original concept of content marketing.
Hello to a revolution in lead generation and say goodbye to low engagement one-dimensional contact for content exchanges.
Fully Segregated Leads
Leads come to you fully segmented. Now your call to action (CTA) downloads do not have to be all treated the same way. Koalafy Assessments also helps eliminate assumptions.
Utilize your lead stages/categories all based upon prospect’s answers to your questions.
Koalafy Assessments is a web based Assessment development application to generate business leads that incorporates marketing best practices like content marketing, lead scoring and segmentation.